Source: School of Media
Reporter: Cai Jingling
A team made of Wang Xuan and another four students won two “Best Performance in Universities” awards in the 13th China Advertising Art Festival for University Students, through presenting their works entitled KISS RIO and BE SEEN. The former was a piece of filming advertising works designed for Rio Cocktail and the latter was a micro-film produced for Besunyoung, a company devoted for fat-reducing tea. Tutors Zhang Mengjie and Wang Fei were awarded as “Best Tutors”.
China Advertising Art Festival for University Students is the China’s only mega-activity in the advertising industry authorized by the State Administration of Industry and Commerce and hosted by China Advertising Association. It covers seminars, creativity completion, entertainment awarding, talents exchange, etc. “Best Performance in Universities” was the core event in this festival and was aimed at encouraging university students nationwide majoring in advertising and relevant majors to design works for noted enterprises. The jury consisted of renowned leading experts in advertising both at home and abroad. So it provides a high-level platform for students to practice their skills. The “Best Performance in Universities” award has a history of 13 years and has become an important path for the advertising industry to cull talents and creative ideas.
Translated by Men Haiyan